We often emphasise the importance of matcha colour when determining its quality; the richer and more vibrant the green hue of the powder, the higher the quality it is. But what if we told you there's a whole new dimension to matcha, one that offers a deeper flavour similar to coffee or cocoa? 

While the colour test holds true for ceremonial grade matcha, a whole range of other varieties like roasted matcha may not offer the emerald hue but still deliver incredible flavour and plentiful health benefits. So, if you find yourself curious about exploring different matcha flavours or even considering a break from your usual coffee routine, let's delve into the fascinating world of roasted matcha. 

So what exactly is roasted matcha?

Roasted matcha is known as hojicha and offers a full-bodied flavour with nutty notes and hints of spices and cocoa. You could say that roasted matcha is the toasty sibling of its traditional green sister that introduces a twist to the world of Japanese tea. 

The origins of roasted matcha

Born in 1920s Kyoto, roasted green tea powder (hojicha) was a successful experiment of a tea merchant looking to use up his green tea leftovers. Ever since that day, roasted matcha’s calming infusion made a real impression on the nation. We can’t help but notice it hasn’t taken off as much in our western world so we’re so pleased to provide a high-quality option for you to try for yourself.

What does roasted matcha taste like?

So let’s get you acquainted: in one sip, you’ll experience a velvety smoothness which meets a gentle hint of smokiness and cosy notes of toasted cocoa. The ultimate comfort drink that's super nutritious. 

You could think of ceremonial matcha as your day-time pick-me-up and roasted matcha as a cosy evening wind down thanks to the lower levels of caffeine and comforting taste.

How is roasted matcha made?

Hojicha undergoes a meticulous process involving the careful rolling of dried tea leaves, stems, stalks, and twigs, followed by slow-roasting either in a roasting pan or, in a more traditional approach, a porcelain pot over charcoal. 

After roasting, hojicha can be enjoyed in loose-leaf form or finely ground into a powder for use in beverages and culinary preparations. This toasty infusion offers a comforting balance between the robustness of roasted notes and the subtle sweetness inherent to matcha. 

Hojicha (roasted matcha) vs ceremonial grade matcha: what’s the difference?

Roasted matcha and its traditional older sibling each provide their own unique offering. Ceremonial grade matcha is considered the highest quality and most traditional form of matcha whereas hojicha is a modern twist for experimentation. Let’s take a closer look at both varieties.

Traditional matcha trademarks

Traditional matcha is made from young tea leaves that are shade-grown for several weeks before harvest. This shading is fundamental as it helps to increase chlorophyll production, which is what creates those vibrant green leaves. After harvest, the leaves are steamed, dried, and carefully ground into a fine powder using traditional granite stone mills. 

Ceremonial grade matcha has a smooth and delicate flavour profile, with a subtly sweet taste, and a rich, umami undertone. This is the type of matcha you’ll find in formal tea ceremonies and enjoyed worldwide as a traditional beverage.

Compared to roasted matcha uniqueness

On the other hand, roasted matcha undergoes a different production process. The tea leaves used for roasted matcha are first steamed and then roasted to produce a unique flavour and aroma. The roasting process imparts a nutty, toasty character to the leaves resulting in a darker colour and a distinctively roasted fragrance. 

Roasted matcha offers a milder taste compared to ceremonial grade matcha making it appealing to those who prefer a less intense tea experience.

How do they compare?

While ceremonial grade matcha is revered for its vibrant green colour, smooth texture, and delicate flavour, roasted matcha provides a different sensory experience with its nutty aroma, toasted notes, and milder taste. The choice between the two ultimately depends on personal preference but for some it could be a better option…

Why roasted matcha could be a better choice

Roasted matcha is less stimulating than green tea 

The roasting process of matcha can slightly alter the overall amount of caffeine per cup. Although traditional high-quality matcha can provide a sustainable boost of energy, roasted matcha may be a good choice for someone who isn’t necessarily seeking increased energy or simply enjoys a warm drink in the evening.

Roasted matcha can boost blood circulation

Unlike traditional forms, roasted matcha actually contains pyrazine as a result of the roasting process. Pyrazine is beneficial for blood circulation, skin condition, and digestion which means it could be a better choice for those seeking digestive aid or circulation support.

Roasted matcha is a perfect substitute for coffee

With the deep and toasty aromas, roasted matcha could be a perfect substitute for coffee, especially for people who love the taste but want to wean off it for health reasons. While roasted matcha may create that similar pleasant feeling as coffee, it contains far less caffeine and brilliant health benefits thanks to the pyrazine and antioxidants.

Four tasty ways to drink roasted matcha

There are plenty of ways to savour the delicious flavour of roasted matcha starting with the traditional whisked hot water tea. This is how matcha is drank in Japanese tea ceremonies but if you're looking to get creative, here are four of our tasty suggestions to level-up your experience:

1. Gourmet cocktails

Roasted matcha is a super healthy alternative to coffee or chocolate and we can’t resist the idea of shaking it up into a cocktail! Those toasty flavours make a match-a made in heaven for an ‘espresso’ martini or your very own elixir.

2. Iced roasted matcha latte

Combine powdered roasted matcha, milk (dairy or plant-based), and a touch of sweetener if you like things sweet. Shake or blend with ice for a creamy treat.

3. Roasted matcha shake

Boost your smoothie game by adding a spoonful of roasted matcha with almond butter and a banana or dates to compliment the nutty notes - enjoy a nourishing beverage packed with antioxidants and earthy flavours.

4. Roasted matcha baked goods

Express your culinary creativity by mixing roasted matcha into cookies, cakes, or muffins to infuse them with a distinctive twist. The roasted flavours complement a range of ingredients like cacao or nuts and seeds making your treats extra special.

Now you can see just how versatile roasted matcha is!

It gives you a chance to experiment suit your personal taste. And whether enjoyed hot or cold, in beverages or baked goods, the toasty and rich essence of roasted matcha brings a comforting tone to your creations.

Even from a health perspective, both roasted matcha and traditional matcha share similar advantages. They are derived from the same plant meaning they contain beneficial antioxidants and calming compounds. However, for those looking for less of a boost and more of a calming vibe, roasted matcha has got your back!

Ready to mix things up? Try our very own organic roasted matcha blend handcrafted in our Kyoto workshop.